Last updated: January 2025
This Privacy Policy explains how London Skyline Travel Guide ("we", "us", or "our") collects, uses, and protects your personal data when you visit our website. We are committed to ensuring your privacy is protected in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
London Skyline Travel Guide operates as an independent editorial publication. For the purposes of data protection legislation, we are the data controller responsible for your personal data collected through this website.
We may collect the following categories of personal data: (a) Information you provide voluntarily, such as your name and email address when subscribing to our newsletter; (b) Technical data automatically collected, including your IP address, browser type, operating system, referring URLs, and pages visited; (c) Cookie data as described in our cookie notice below.
We use your personal data for the following purposes: to send you our editorial newsletter if you have subscribed; to analyse website traffic and improve our content; to ensure the security and proper functioning of our website; and to comply with legal obligations. The legal basis for processing your data is your explicit consent (for newsletter subscriptions) and our legitimate interests (for website analytics and security).
We do not sell, trade, or rent your personal data to third parties. We may share data with trusted service providers who assist us in operating our website and delivering our newsletter, provided they agree to keep your information confidential. We may also disclose your data if required by law or to protect our legal rights.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Newsletter subscriber data is retained until you unsubscribe. Technical and analytics data is retained for a maximum of 26 months.
Under the UK GDPR, you have the following rights: the right to access your personal data; the right to rectification of inaccurate data; the right to erasure ("right to be forgotten"); the right to restrict processing; the right to data portability; the right to object to processing; and rights related to automated decision-making and profiling. To exercise any of these rights, please contact us using the details provided below.
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use essential cookies required for the website to function, preference cookies to remember your language selection, and analytics cookies to understand how visitors interact with our website. You can control cookie settings through your browser preferences.
Your data may be processed by service providers located outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO), to protect your data.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact our editorial team through the contact form on our website. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.